The number of commercial websites on the Internet is increasing, as of 2022, there are already 26.2 million registered domains. On the one hand, this demonstrates the interest in online purchasing among the public.

Why Domain Name Matters

Your domain name is often the first impression customers have of your brand. It should be memorable, easy to spell, and reflect your business identity. A good domain name can significantly impact your brand recognition and SEO performance.

Key Considerations

  • Keep it short and simple: Shorter domain names are easier to remember and type
  • Make it brandable: Choose something unique that stands out from competitors
  • Use keywords wisely: Include relevant keywords if possible, but don't sacrifice brandability
  • Avoid hyphens and numbers: They make domains harder to remember and type
  • Choose the right extension: .com is still the most trusted, but .store or .shop can work for e-commerce

SEO Benefits

A well-chosen domain name can help with search engine optimization. While exact match domains are less important than they used to be, having relevant keywords in your domain can still provide a slight SEO advantage.

Branding Considerations

Your domain name should align with your brand identity. It should be consistent with your business name, marketing materials, and overall brand message. Consistency across all touchpoints builds trust and recognition.

Availability and Registration

Before finalizing your choice, check domain availability across multiple registrars. Consider registering multiple extensions and variations to protect your brand. Also, check for trademark conflicts to avoid legal issues.